Locally owned and operated, Rock-A-Bye Baby boasts that it is the only full service kids store on the Outer Banks. This store may look small from the outside, but don’t let appearances fool you. It is stuffed to the gills with charming, irresistible baby, toddler’s and young children’s brand-name clothing, toys and gear, from birth to size 7. Owner Cindy Floyd, who has been in children’s retail for more than 31 years, clearly knows her product lines. From merchandise for pregnant women and fun gifts for baby showers, to christening and baptism gifts and preemie and newborn items --- bedding, diaper bags, rattles --- to bowls, silverware, furniture, baby jewelry, baby slings, and of course, kiddie OBX T-shirts --- you can find it all here, both new and like-new. Need a pop-up beach cabana to keep Elmo out of the sun? It’s here! There’s also a great selection of first birthday party items, and furniture and gear are available to rent.